Black Rock, Organic Extra Virgin Olive Oil
The Voliotis family entrusted us with the packaging design for their organic extra virgin olive oil, naturally rich in polyphenols.
Our goal was to craft a premium, minimalist product that subtly referenced its place of origin — Mt. Pelion — without directly naming it.
Inspired by oral histories and vivid memories from Ano Lehonia, a village nestled in Pelion, we discovered a local tale about "the black rock": a place where woodcutters once burned timber to make charcoal, and where children would climb to gaze out over the Pagasetic Gulf and the endless olive groves.
From that story, the name “Black Rock” was born.
We illustrated the rock with clean, minimal lines that subtly lead the eye toward the logo. At its peak stands a guardian Centaur — a timeless symbol of Pelion’s mythological heritage.
The final result: a black-painted bottle, housed in a deep black box, giving the Voliotis family a distinct product identity that reflects both purity and legend — and truly stands apart.
