Seamis natural bars
The Sesamis brand features a wide range of natural energy bars, grouped into five distinct product categories — including traditional pasteli (Greek sesame candy), reimagined for the modern consumer.
One of the brand’s key strategic goals is to reposition pasteli as a natural energy bar, moving beyond traditional perceptions. To support this shift, the word pasteli is intentionally omitted from the packaging, allowing the product to communicate its function through design and context.
Visually, the packaging uses photographic representations of either the core ingredients or the bar itself, emphasizing naturalness and transparency.
A clear and consistent information hierarchy is achieved through structured layout zones, enhancing readability and visual clarity.
Each product category is defined by a dominant color, while the full range forms a vibrant, harmonious color palette, contributing to strong shelf impact and brand recognition.
