Seamis natural bars
The "Sesamis" brand includes a wide range of energy bars made from natural ingredients in 5 categories, including pasteli (Greek sesame candy).
One of the goals is for pasteli to be perceived as energy bars. For this reason, the word "pasteli" is not explicitly mentioned on the packaging.
Visually, we chose to use photographic representations of the main ingredients of each product or of the bar itself. A visual simplicity is created by zones on the packaging to hold each piece of information. Each category is strongly characterized by its main color, while all categories together create a pleasant color polyphony.
