"Korakis-Marinos", Chios Island traditional sweets

Glykovrychio™ – A Sweet Dive into Greek Nostalgia

We redesigned the entire visual identity and packaging structure for this traditional spoon-sweet series, starting with a new glass jar and a completely fresh concept.

The key visual idea is inspired by the silhouette of a vintage dessert plate, often used for spoon sweets in Greek households. Each label features a watercolor-style sketch of the product, printed on textured paper that mimics watercolor grain — reinforcing the crafted, nostalgic feeling.

We also created and named a brand-new sub-series: Glykovrychio™, a wordplay combining glyko tou koutaliou (spoon sweet) and vanilla submarine (the traditional mastic sweet dipped in water).
To highlight the characteristic dual-phase appearance of the product inside the jar, we used a clear synthetic adhesive label, preserving the transparency and visual layering.

The mastic-based products in this line retain the same central plate silhouette, now surrounded by a vibrant pattern of hearts with a sweet drop — our “sweet lovers” motif. This pattern adds a playful retro touch, giving the series charm and individuality.

Finally, a new series of mastic and halva pies was developed under the same branding concept and color code. These products are packaged in flex-printed flow packs, extending the visual identity across different packaging formats.

We changed the whole image of the spoon-sweets series together with the jar.
The key idea and visual of the series is based on the shape of an old dessert plate for spoon sweets. The content is depicted on the label using a watercolor sketch, while the label is printed on a watercolor textured paper.
“Glykovrychio™” (a non-existing greek word meaning “sweet submarine”) is a new series that we named. It is a combination of  spoon-sweet and vanilla-sweet (greek traditional sweet usually served on a spoon, submerged in a glass of cold water). To maintain the nice impression of the two contents' levels, the label is printed on clear synthetic adhesive label.
The range of mastic-sweets (submergible sweets) retains also the central shape of spoon-sweets range surrounded by a vibrant color pattern distinguishing the products from one another. The pattern consisting of hearts with a drop of sweetness ("sweet lovers") is giving  the whole range a touch of retro feeling.
In addition, a new series of mastic and halva-pies follows the same guidelines with the same color code. The products of this series are packaged in a flex printed flow pack.