Terra Leaf is the Planet Friendly product line of AB Markets in Greece. The whole range includes personal care products, home care products and household paper products. The main idea was to illustrate this Planet Care concept. Basic design element is the green leaf. The world map is created from green leaves shaped as the continents. Each product has a color coded background categorized by its use. The product description is written in white Gill sans demi and its basic ingredients in Gill Sans light typeface.