"Meet the EU Lamb"
The “Meet the EU Lamb” campaign promotes European lamb as a product of exceptional quality, taste, and tradition. The visual identity is inspired by ancient spiral motifs found in archaeological sites in Greece—symbols of life and continuity. These spirals are reimagined into the form of a lamb, creating a unique and culturally rooted logo.
Yonas Design was responsible for the full creative and visual development of the campaign, from concept to execution. This blend of heritage and modern design reinforces the values of authenticity, sustainability, and EU origin.
Applied consistently across all materials—from merchandise to exhibition booths—the identity creates strong visual impact and recognition. With bold slogans like “Mega Taste!” and “The Chef’s Choice!”, the campaign highlights both flavor and credibility, appealing to both professionals and consumers.
