"Roz Gaidouri" ("Pink Donkey") Rose Wine

The rosé wine market is visually saturated, with most labels following a safe, elegant, or romantic design language. While beautiful, they often lack personality or emotional resonance. Bizas Winery aimed to launch a new rosé wine that would not only stand out on the shelf but also spark an immediate connection with consumers — something bold, cheerful, and unforgettable, without compromising the quality of the wine itself.

The answer came in the form of “Roz Gaidouri” (Pink Donkey) — a daring concept built on humor, simplicity, and bold visual identity. The label features four unique caricatures of a pink donkey, each in a different playful pose, radiating joy, quirkiness, and charm. Each bottle version showcases a slightly different facial expression, adding a collectible, storytelling quality to the product.

The illustration, hand-drawn in a naive, almost childlike style with vibrant pinks, cleverly echoes the wine’s own rosé color. The name “Roz Gaidouri” is both disarming and memorable, blending color with character. Balanced typography and the minimalist use of the Bizas Winery logo lend sophistication and structure to the otherwise light-hearted label — striking a perfect balance between fun and finesse.

• Shelf impact: The unexpected, humorous artwork immediately grabs attention and sets the wine apart from conventional rosés.

• Collectibility: The four label variations encourage repeat purchases and open up opportunities for limited editions or merchandise.

• Viral potential: Its name and visual identity are naturally shareable — perfect for social media, especially Instagram.

• Flexible storytelling: The brand offers a broad creative playground for marketing campaigns, themed events, or seasonal releases.

• Strong brand recognition: The pink donkey becomes a mascot — a memorable face that consumers can instantly recall.

“Roz Gaidouri” by Bizas Winery is a bold and imaginative take on rosé wine packaging. It combines lively illustration, emotional humor, and smart branding to deliver a wine that doesn’t just sit on a shelf — it starts conversations. With its four-label concept, it’s more than a bottle; it’s a character, a collectible, and a story worth sharing.