Forflex / "Love Olives": Where Packaging Gets Personal
This is not just a sample — it’s a conversation starter.
The “Love Olives” project was conceived as a playful, highly targeted sampling campaign to demonstrate the creative and technical possibilities of ForFlex, the innovative flexible packaging platform by Forlabels. Aimed specifically at the food industry, this concept showcases how flexible packaging can be both functional and emotionally engaging.
Each sachet we designed, while containing actual premium olives, serves as a miniature proof of concept. The goal? To show potential B2B clients how ForFlex can deliver short-run, cost-effective, fast-turnaround, and highly personalized packaging — without compromising on quality or impact.
We developed six distinct pack designs, each with its own character and voice, symbolizing different core benefits of the ForFlex platform:
– Innovation
– Flexibility
– Speed
– Customisation
– Cost-efficiency
– Sales potential
With bold colors, expressive illustrated characters, and witty copy, the packs stand out not just on shelves — but on desks, in meetings, and at trade fairs.
They are designed to spark ideas, encourage discussion, and leave a memorable impression:
Packaging can be clever. It can be personal.
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